Our EXCLUSIVE BRANDS

With Brand Recognition to Command the Lead, Our EXCLUSIVE BRANDS Drive Results

Now more than ever, the ability to strengthen margins while providing the high quality that consumers demand is the driving force to our industry’s success. That is exactly what our EXCLUSIVE BRANDS are designed to accomplish for operators today: A powerful, trusted portfolio with a proven record of delivering the margins, enhancements, and quality that operators are seeking at this very moment to secure their future.

Leverage Proven Results With Best-in-Class Exclusive Brands

As operators face unprecedented challenges, they are seeking new products with proven quality to meet their goals. The opportunity to leverage our powerful EXCLUSIVE BRANDS portfolio is at its strongest yet: A custom DSR E-Brand research study reports that operators view our EXCLUSIVE BRANDS as higher quality, with 80% of DSRs saying our EXCLUSIVE BRANDS are better than or equal to the competition.

Drive Perception, Loyalty, and Sales Goals

Forward-looking intelligence propels success in any economic climate. That is why IMA supports its members through promotions that capitalize on key selling periods and adapt to real-time market demands, analyzing and putting together strategies that will benefit the members and are based on intelligent operator business cycles.

Propel Your Future With an R&D-Driven Portfolio

An unwavering commitment to ongoing brand development ensures that our evolving portfolio remains on-trend and relevant. Our good/better/best quality tiering structure makes it simple for customers to navigate the breadth of offerings and access the full range of resources they need to thrive.